Wednesday, 27 June 2012

Let Them Eat Cake!

Patty cakes, cupcakes, fairy cakes, cup cakes, mini cakes, little cakes. Whatever you call them, are child's play, easy and quick to make and they look and taste fantastic. 
The wonderful world of Cupcakes... A trend that seems to have grown vastly over the years. From different flavours, colours, pretty casings, toppings and delicious icing no wonder cupcakes have become so popular.

So what is it about this cupcake craze?

A cupcake is a dainty, pretty, portion controlled sweet that is very appealling to women and promoting it to women as a sophisticated treat that they can purchase individually absolutely had an effect on consumption.

The craze of the cupcake is often associated with Cosmo and Appletini in response to mentions on Sex And The City, on the basis that cupcakes were consumed before they were mentioned on the show.

However, Sex And The City did not invent the term cupcakes! They did exist and were consumed prior to the mention, generally a foodstuff must exist in order to become trendy, but the mention of cupcakes in general did spawn the trend.

But surly, we can't 'diss' the cupcake craze... Cupcakes are the perfect dessert for a dinner party. You make them ahead, everybody gets one, there are no utensils involved, you don't have to "serve" them, and they are just the right size. Perfection.

In the meantime... please share your thoughts on the 'cupcake craze'

Happy baking!

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